What you need to know:
• When the Nexus One launched, they were poised to revolutionize the mobile industry by offering the device independent from carriers, shifting the attention to which device you wanted, not which carrier had the device you wanted.
• This would then drive carriers to step up their game, because customers could get the device they wanted, and pick the carrier that was best.
• Unfortunately, Google consistently delivered poor numbers on the Nexus One.
• Now, Google is pulling the online Nexus One store, and sending customers to carriers to sign up for service just as we're all used to.
I'm pretty upset this didn't take. It had a lot of potential, and I feel like it's one of those things that just needed more time. The phone didn't even launch with all the carriers available. By the time they did, they replaced the Nexus One with the Droid Incredible on Verizon, and the EVO 4G on Sprint. Eventually, if they had launched with every carrier available, carriers would have realized that they had to step it up in order not to lose business, but unfortunately, that just wasn't the case. Hopefully we'll see some kind of resurgence soon, otherwise we're all stuck in the carrier's stranglehold for the foreseeable future.
Full post from the Google Blog after the jump.
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