Disney Keychest Might Make Us Ok WIth DRM

At CES, Disney announced a potentially game-changing form of pseudo-DRM. Rather than restricting the user's ability to play the content on a specific device, Disney has devised a studio-agnistic platform through which devices and services can communicate with one another.

Engadget had the best explanation for it:

Both companies offer video on demand and use their own DRM to prevent copying. If both participated in KeyChest -- this isn't studio based -- and we bought a movie on iTunes, the next time we hit up Comcast VOD we'd be able to watch the same movie without paying again. The genius of the idea is how simple it is, basically the participants report your purchases to the KeyChest and query it to see what else you bought.

This way, users can view the content whenever, wherever they want, regardless of platform. Specifics on the platform are still sparse, as it's so young, but it looks promising.