Warner Music Pulls (legit) Free Music Streaming

Hey everybody! Want to take a look at exactly how not to set yourself up for success in 2010? Please turn your attention to Warner Music. Warner Music doesn't seem to be interested in participating in free streaming services like Last.FM, and Spotify. Thankfully, Pandora is safe due to a different type of agreement with the label. Check out this brilliant quote that BBC's got from Chief Executive at Warner, Edgar Bronfman Jr.:

"Free streaming services are clearly not net positive for the industry and as far as Warner Music is concerned will not be licensed.

"The 'get all your music you want for free, and then maybe with a few bells and whistles we can move you to a premium price' strategy is not the kind of approach to business that we will be supporting in the future."

This guy is just demonstrating Warner's lack of comprehension for how the web works. I think Jon Webster from the Music Manager's forum says it best:

"Anything that's going backwards is denying where the world's going," he said.

"New media has to give the consumer what they want and the consumer is in a world where they want things right here, right now - and if you don't give it to them, they'll steal it. 

 Warner, you can either let users have the music you publish, or they will resort to piracy. At least with streaming services, users don't have to find the music themselves, and it's a great sustainable business model. Don't go ruining a good thing by trying to save your ship that's taking on water, fast. The more people hear the music you publish, the better. I'll download music through whatever means I can, and if I like it, I buy it. It's that simple. When artists on Warner wonder what's going on, and jump ship, it'll already be too late.